Safe Skin: Innovation in Photoprotection

The skin is exposed to various types of attacks that, over time, accelerate its aging and deterioration. Ultraviolet radiation is one of the main aggressors of the skin, as it can cause serious skin lesions that, over time, can turn into cancer and weaken the immune system.

Another factor that contributes to skin damage is the increase in environmental pollution in our cities. Scientific studies increasingly highlight its negative effect on the human body, including the skin. Therefore, it is essential to prevent and repair damage caused by these environmental particles to maintain the integrity of the skin and its barrier function.

Additionally, problems have been discovered related to the use of certain chemical filters that were commonly used in UVA and UVB protection formulations. These filters could be absorbed into the skin and cause irritation or allergies.

At Gen Identity we have addressed all these problems by combining cutting-edge ingredients in our formulations. Among them, the Sun Cat MTA, the Cellu Titan Cap and the Octi Cap stand out, which together offer more than 98% protection against ultraviolet light in the wavelength range of 280 to 400 nm, thus covering the entire spectrum. UVA+UVB protection. These ingredients are complemented by Neoclair Pro , an anti-radical peptide inspired by the benefits of green tea, which acts as an antioxidant, brightening and anti-aging. Neoclair Pro is effective against external pollution and radicals generated internally due to genetic factors, unbalanced diets, excessive sun exposure, tobacco, alcohol, among others.

The high sun protection provided by these sunscreens (Sun Cat MTA, Cellu Titan Cap and Octi Cap) is due to their special orientation on the skin, their micronized particles and their encapsulation in a double-layer system . The negatively charged outer layer prevents aggregation of the encapsulated particles, creating a uniform and stable layer on the skin.

This micronized encapsulation system is essential to protect the function of photoprotectors and, at the same time, keep them physically separated from the skin to prevent absorption. In addition, it facilitates compatibility with other subsequent skin care treatments.

Thanks to this technology, we have developed Sun & Pollution Protector , an innovative product with a high sun protection factor (SPF 50+, PA++++), eliminating the problems associated with traditional sunscreens.

All of this eliminates numerous restrictions and grants a significant degree of freedom in the product formulation process. In addition, it is complemented with Neoclair Pro, which helps reduce oxidative DNA damage and skin peroxidation due to exposure to external pollutants.

This product :

• It is less greasy than other sunscreens on the market. It is not oily or sticky, and has excellent photostability on the skin.
• It is light, easy to apply and quickly absorbed, leaving the skin soft.
• It guarantees uniform protection due to the homogeneous distribution of microspheres.
• It offers a long duration of its protective effect on the skin, without the need for constant reapplication.
• It is suitable for sensitive skin, avoiding irritation and allergic reactions.
• It is waterproof and provides improved luminosity and a more even skin tone.
• It helps to gradually reduce spots on the skin.