Lashes & Brows

Short, sparse or thin eyelashes? Our lash and brow serums are 100% vegan and safe to help keep lashes healthy for a thicker, fuller look while preventing breakage.  

Beauty beyond the surface

Gen Identity products are powered with clinically proven phytoactives, which nourish hair follicles, help inhibit DHT production, support prolonged hair growth cycles, and promote visibly thicker, fuller, and longer hair. No toxins, no synthetic hormones                                                 

Powerful plant active ingredients

We harness the power of bioactive ingredients like red clover, biotin, and vitamin E, which have been scientifically shown to quench inflammation, inhibit DHT, prolong the anagen phase of hair growth, and safely anchor hair follicles to prevent hair loss.

Visible real results

We believe in proof. Our final formula and ingredients are verified to be effective, matching and even bettering results with hormone-based products... without unwanted side effects.

How we are different?

Our products contain sustainably harvested organic plant active ingredients that have been clinically shown to improve and rejuvenate the skin, providing a youthful appearance, as well as reactivate, lengthen and detoxify eyebrows and eyelashes. Lashes & Brows, repairing follicle damage while protecting hair from external aggressors. The formulas Gen Identity They are designed to work different ingredients together and synergistically to create an optimal ecosystem for the skin or to generate long, healthy and abundant eyebrows and eyelashes.

With the Lashes & Brows We have achieved a brow and eyelash enhancer that is free of hormones, carcinogens, and harmful side effects. Our volumizing serum, L & B, is 100% vegan, completely exempt and free of animal cruelty in its entire process and clinically proven to give you thicker, more voluminous and longer eyelashes in just 30 days.

L & B is fast, safe and effective, you will love your new look with Gen Identity It is no longer necessary to risk your health for your beauty, using non-recommended products. That is why we only make safe and effective formulas that naturally improve the appearance, thickness, and length of lashes and brows.

What is our brand concept??

• Gen Identity is a Barcelona-based clean beauty company founded in 2021 that focuses on skin and hair restoration through the use of safe formulas based on plant-cultivated growth factors extracted with advanced technological methods.
• Gen Identity integrates nature and science to create effective products, as proven by clinical studies. It is not only important how the products are designed but also how they are manufactured, for this it is necessary to guarantee and ensure that the entire process is completely free of animal cruelty and sustainable.
• The products Gen Identity They are boosted with clinically proven phytoactives that nourish hair follicles, support prolonged hair growth cycles, and promote visibly thicker, fuller, and longer hair.
• Gen Identity works not only to fill a gap in the market by combining natural ingredients that create powerful products, but they strive to be transparent, fair, honest, kind and above all, loyal to their social mission that connects beauty to life. community