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OUR
TREATMENTS
Each cosmetic in the GEN IDENTITY line has been designed with love and care, thinking about your skin, your ritual and your beauty. Our products have their own unique identity, formulated specifically to meet your wants and needs.
Our 6-step routine, which takes just 6 minutes, is all you need to achieve stunning skin. Discover how our products, combined with a simple and effective application, will help you achieve perfection in your skin care.
01.
ULTRA GENTLE CLEANSING FOAM
1. Moisten a cotton ball with warm water and gently pat it on the face, neck and décolleté to soften and prepare the skin.
2. Pour 3 pumps of the foam into the palm of your hand and massage gently in circular movements.
3. Rinse with plenty of water and dry the skin gently with a towel, avoiding rubbing to avoid irritation.
02.
BALANCING FACIAL ESSENCE
1. Apply a generous amount of the essence to the palms of your hands.
2. Rub your hands gently to warm the essence drops.
3.Apply the essence to your face and neck, using gentle pressure so that it is completely absorbed.
4.Avoid the eye area to avoid irritation.
03.
ANTI-AGING BOOSTER PRE-SERUM
1. To achieve radiant skin, apply our product to the face, neck and décolleté, massaging gently from the center outwards.
2. Make sure to include light touches around your eyes and lips for best results.
3. Continue massaging until the product is completely absorbed into the skin.
04.
EYE CONTOUR CARE GEL
1. With the applicator, place three drops of the product: one on the arch of the eyebrow, another on the lower inner corner and another on the orbito-ocular bone.
2. Next, smooth the product with the applicator from the inside to the outside of the eye.
3. Make sure to cover both the lower eyelid and the eye contour.
4. Look fresh and bright!
05.
FLUID CREAM 1ST SIGNS OF AGE
1. Apply the cream to the face, neck and décolleté.
2. Gently massage with smoothing movements from the center outwards with your fingertips.
3. Avoid applying it around the eyes for optimal care.
06.
SUNSCREEN AND ANTI-POLLUTION
1. Shake the product vigorously before use.
2. Apply a generous amount to skin.
3. If necessary, reapply the protector every two hours.
4. If you are wearing makeup, simply continue with your normal application routine.
5. Sunscreen also works as a makeup pre-base for an even tone and soft feel.