Terms of sale

General conditions

Information prior to the purchase process

The present website http://www.gen-identity.com/ is owned by GEN IDENTITY SL with CIF B67852384 and fiscal address at CARRER JOSEP RENOM 17,2º,2ª. 08201, SABADELL (BARCELONA), acting commercially under the brand GEN IDENTITY.

The General Contracting Conditions regulate the distance selling relationship between GEN IDENTITY SL and the user or client, in accordance with the legal provisions, in particular, Law 7/1998, of April 13, on General Contracting Conditions, the Law 3/2014, of March 27, which modifies the consolidated text of the General Law for the Defense of consumers and Users The current and applicable regulations on Protection of Personal Data, Law 7/1996, of 15 of January of Regulation of Retail Trade, and to Law 34/2002 of July 11, of Services of the Information Society and Electronic Commerce.

GEN IDENTITY SL reserves the right to make the modifications it deems appropriate, without prior notice, in the General Conditions. Said modifications may be made, through its websites, by any legally admissible form and will be mandatory during the time they are published on the web and until they are validly modified by subsequent ones. However, GEN IDENTITY SL reserves the right to apply, in certain cases, Particular Conditions of Contract in preference to these General Conditions when it deems it appropriate, announcing them in a timely manner. The purpose of the website is cosmetic and perfumery products.

The duration of the contract will be linked to the delivery of the product without prejudice to the right of withdrawal. As a user or client, you expressly declare to know, understand and accept the conditions of use and these general contracting conditions. Likewise, you declare that you are of legal age and have the legal capacity to act necessary to access the websites of GEN IDENTITY SL and contract through them.
To purchase our products, you can go to the corresponding section of our online store.

It is an essential requirement that you register as a user of the website to make the purchase online. You can access the corresponding section for registration on the website itself. In accordance with the applicable and current regulations on data protection, GEN IDENTITY SL informs users that the personal data collected during the registration process and subsequent purchase will be incorporated into the treatment system owned by GEN IDENTITY SL, with the purpose of processing said actions by the user and managing subsequent actions derived from them.
Your data will be kept for the period strictly necessary to fulfill the aforementioned purposes, except for the legal obligation of conservation.

We inform you that the legal basis for the processing of your data is the correct execution of the contract between the parties and the consent.
In accordance with the rights conferred by current regulations on data protection, you may exercise the rights of access, rectification, limitation of treatment, deletion, portability and opposition to the processing of your personal data as well as the consent given for the treatment of the same, directing your request to the address mentioned above or to the email info@gen-identity.com. You can go to the competent Control Authority to present the claim that you consider appropriate.

During the purchase process you must identify yourself with the username and password provided. These data will not be public. You are responsible for treating confidentially and responsibly the identity and password obtained in the registration as a client, not being able to transfer them to another. You can modify the registered information at any time, in your client area. In this same section you will have access to a history of your contracted services, this is only a consultation section but its management is allowed, the user being able to delete those records that he considers not necessary to view.

At the end of the purchase process, the customer will receive a confirmation of the same by email. It is essential that during the purchase process the user indicates a valid email. If you do not receive confirmation within 24 hours from the completion of the order, contact GEN IDENTITY SL on the customer service phone number or by email. info@gen-identity.com .

All the contents of the web are in Spanish.
The customer, upon receiving the product at the delivery address provided, will receive an invoice or copy of the order.

Offer and validity

In the case of a product on sale, it will always be indicated along with its essential characteristics, the offer price and its validity.

In compliance with current regulations, GEN IDENTITY SL offers information on all items for sale, their characteristics and prices. However, GEN IDENTITY SL reserves the right to withdraw, replace or change the products offered through its website, by simply changing its content. In this way, the products offered at any time by the website will be governed by the General Conditions of Contract in force in each case. Likewise, the company will have the power to stop offering, without prior notice and at any time, access to the aforementioned products.

Essential characteristics of the products

The products offered in our online store include a photograph and its essential characteristics, this is the information obtained from the manufacturer. The color of the product, observable in the photograph is not binding. The same is identified in the characteristics.


GEN IDENTITY SL is responsible for the lack of conformity of all products offered on the website for a period of two years from delivery. GEN IDENTITY SL has an after-sales service, during the indicated period. The customer may go to the establishment of GEN IDENTITY SL, to the after-sales service, by email to info@gen-identity.com.


All products indicate the sale price in Euros and do not include Value Added Tax (VAT).
If any other tax were applicable, it would be indicated (IGIC or IPSI).

Delivery and transportation costs

All orders will be processed and shipped the next day of receipt.

Deliveries will be made from Monday to Friday; but, if for any reason the delivery date cannot be met, the customer will be informed of this circumstance. In this way, the option will be given to continue with the purchase informing of the new delivery date, or to cancel the order with the full refund of the price paid.







– Free on orders over €50.

– €5 on orders less than €50.

3-4 working days from receipt of order.



– Free on orders over €75.

– €9, orders under €75.

4-5 working days from receipt of order.

Ceuta and melilla


– A previous quote will be necessary. Contact: orders@prima-derm.com

To confirm.

Canary Islands


– A previous quote will be necessary. Contact: orders@prima-derm.com

To confirm.

European Union


– Free on orders over €250.

– 55€, orders under 250€.

6-8 business days from receipt of order.



– A previous quote will be necessary. Contact: orders@prima-derm.com

To confirm according to destination.


order delivery

Orders will be delivered to the address designated by the customer at the time of purchase. Therefore, GEN IDENTITY SL assumes no responsibility in the event that the delivery cannot be made as a result of the data provided being incorrect or incomplete. In the event that the order is rejected by the recipient or the recipient is absent, GEN IDENTITY SL assumes no responsibility and reserves the right to charge the customer 100% of the value of the order.

For designated deliveries in Hospitals, Hotels, Public Organizations and other places where there are restrictions for access to the general public, orders will be delivered at the reception, or similar place. In this case, an attempt will be made to collect the signature of the receptionist or similar, and the order will be considered as delivered, not assuming any responsibility derived from the moment after delivery.

In these cases, please provide as much information as possible, such as the name of the department, room number, floor number, full name of the recipient, etc.

Methods of payment and execution of the order

The customer may pay the amount of his order by choosing any of the following ways. During the purchase process you must indicate your choice:

– VISA or MASTERCARD credit card
All operations involving the transmission of personal or banking data are carried out using a secure environment, a server based on standard security technology SSL (Secure Sockets Layer). All the information that you transmit to us travels encrypted through the network.

Likewise, the data on your credit card are entered directly on the bank's page, in the POS (Bank Point of Sale Terminal) and are not entered or registered in any server of GEN IDENTITY SL.

When paying with a VISA or MASTERCARD card, the following information will always be requested: the card number, the expiration date, and a Validation Code that matches the last three digits of the number printed in italics on the back of your VISA or MASTERCARD card. MASTERCARD, thus offering more guarantees about the security of the transaction.
This form of payment is valid only on the web.

When the amount of a purchase has been charged fraudulently or improperly using the number of a payment card, its owner may demand the immediate cancellation of the charge. In such a case, the corresponding debit and repayment entries in the accounts of the provider and the owner will be made as soon as possible.

However, if the purchase had actually been made by the cardholder and the return requirement was not a consequence of having exercised the right of withdrawal or resolution and, therefore, had unduly demanded the cancellation of the corresponding charge, that will be obliged to GEN IDENTITY SL to compensate for the damages caused as a result of said cancellation.

– Wire transfer
When selecting the bank transfer you will receive, together with the confirmation of your order, an e-mail with the bank details of GEN IDENTITY SL.

It is very important that when making the transfer you indicate the order number in the subject, as well as your name and surnames, and make the transfer within 3 days after the order confirmation date in order to validate it.

If you wish, you can send us the proof of the transfer by e-mail info@gen-identity.com. But in any case, the order will not be considered effective until our administration department has bank confirmation of the transfer.

Remind you that payment must be made in EUROS and that all possible exchange and bank commissions are your responsibility.
In the case of bank transfers made from outside Spain, it is very important that when ordering the transfer you always notify your bank of taking charge of the commissions at origin, those bank commissions and expenses corresponding to your entity. Otherwise, GEN IDENTITY SL could paralyze the shipment of your order by not receiving the full amount of it.

Possible exchange and bank commissions are borne by the client.

The availability of the products offered by GEN IDENTITY SL may vary depending on customer demand. Although GEN IDENTITY SL updates the stock periodically, the product requested by the customer could be out of stock at that time. In case of non-execution due to unavailability, GEN IDENTITY SL will notify the client, by means of an email, at the moment it becomes aware of this situation. The period of this communication will not exceed in any case the maximum term of 30 days.

GEN IDENTITY SL will be able to give the double option of: supplying the customer without price increase, a product with similar characteristics or of superior quality, or except for justified and demonstrable reasons by GEN IDENTITY SL within this same period, paying the sums paid for the order. canceled.

Right of withdrawal

The buyer will have a period of fourteen calendar days to withdraw, from the day the customer receives the product, without any penalty and without indicating the reasons.
The exercise of the right of withdrawal must be made by sending an email to info@gen-identity.com, redeeming your writing to our address CARRER JOSEP RENOM 17, 2º, 2ª. 08201, SABADELL (BARCELONA), or through the cancellation form.

According to the provisions of article 103 of Law 3/2014, of March 27, which modifies the consolidated text of the General Law for the Defense of consumers and Users, the supplies of services or goods made in accordance with the specifications of the consumer or clearly personalized, or that, by their nature, cannot be returned or may deteriorate or expire quickly, are exempt from withdrawal.


The customer must return or deliver the product directly to GEN IDENTITY SL, at CARRER JOSEP RENOM 17, 2º, 2ª. 08201, SABADELL (BARCELONA), without any undue delay, and in any case within a period of fourteen calendar days from the date on which the right of withdrawal from the contract is formalized. The term will be understood to have been met if the customer returns the product before the end of the term.

The customer will be responsible for the costs of returning the product. Returns will not be accepted at the International level, the Canary Islands and Ceuta and Melilla.

In any case, the products to be returned must be in perfect condition, unused and in their original packaging. Therefore, to avoid transport problems, please ensure that the package is properly protected and sealed. Once received, we will check its status. As soon as we verify that both the item(s), as well as the possible components, accessories, promotional gifts and documentation, are complete and in perfect condition, we will proceed to return the money paid.

Once the merchandise is received in our warehouses, returns will be processed within 7 working days of receipt. When the status of the products has been verified, the amount will be refunded according to the payment method chosen by the customer at the time of purchase, as long as they meet the requirements mentioned above. Shipping costs paid at the time of purchase are non-refundable.

payment refund

The reimbursement of the amounts received by the client will be made using the same means of payment used by the client, as long as the contrary has not been arranged.
Shipping charges paid at the time of purchase are non-refundable.
GEN IDENTITY SL may withhold the refund until the product has been received, reason for withdrawal, or until the customer provides proof of its return, depending on which condition is met first.

Return of defective product

In the event that the product is not in good condition and the causes attributable to it are not a consequence of the customer, the customer will have the right to return the product, informing GEN IDENTITY SL of the reason for return through any of the means provided in these contracting conditions, and at no cost to the client. This return due to a defect or poor condition of the product will not be considered a right of withdrawal.

In the event that there has been any damage to the items shipped, Customer Service must be notified either via email pedidos@gen-identity.com.
When contacting our Customer Service, the order number must be indicated and the shipping box, packaging materials and damaged items must be kept. Our Customer Service team will contact the carrier to pick up and check the damaged package, as well as replace the defective items.

undertakes to bear the cost of the return and to replace the product with a new one in accordance with the conditions accepted at the time of sale.

wrong order

In the event that an error or inaccuracy occurs in the products received from the order, it must be communicated within a maximum period of 72 hours from the receipt of the package. Said incidence must be sent to our Customer Service either via email pedidos@gen-identity.com. Please have the order number or delivery note to hand (attached to the order) in order to facilitate the management procedures.

GEN IDENTITY SL. will be directly responsible for the collection of the incorrect product and/or the replacement of the missing product.


Likewise, GEN IDENTITY SL reserves the right to present civil or criminal actions that it deems appropriate for the improper use of its website and content or for the breach of these conditions.

The relationship between the user and the provider will be governed by the regulations in force and applicable in Spanish territory. If any controversy arises, the parties may submit their conflicts to arbitration or go to the ordinary jurisdiction, complying with the rules on jurisdiction and competence in this regard. GEN IDENTITY SL is domiciled in SABADELL- BARCELONA, Spain.